Draft Practice area
S
For the rest of us.
Most small businesses don't fail for lack of effort — they fail for lack of operating discipline. We work with founders on pricing, packaging, service design, and the day-to-day systems that turn a great craft into a great business.
What we do
- Operating playbooks & SOPs
- Pricing & packaging strategy
- Service design & client journey
- Hiring & delegation frameworks
- Owner coaching & accountability
What you get
- Owner out of every fire
- Pricing that pays you
- A business that runs without you
From Draft
Essays on small business strategy
- Aug 9, 2026
Document, then delegate.
Owners say no one else can do it right. They're correct — the right way lives in one head and nowhere else. The fix isn't a hire. It's a page.
- May 29, 2026
The flinch rate.
Most solo founders price on fear. There's a better signal hiding in your sales calls — and if you're not hearing it, you're leaving the work undercharged.
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